The Change Function: Why Some Technologies Take Off and Others Crash and Burn (2020)

The Change Function: Why Some Technologies Take Off and Others Crash and Burn Pip Coburn The Change Function Why Some Technologies Take Off and Others Crash and Burn Hardcover
  • Title: The Change Function: Why Some Technologies Take Off and Others Crash and Burn
  • Author: Pip Coburn
  • ISBN: 9781591841326
  • Page: 145
  • Format: Hardcover
The Change Function: Why Some Technologies Take Off and Others Crash and Burn Pip Coburn Hardcover
The Change Function: Why Some Technologies Take Off and Others Crash and Burn Pip Coburn

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    145 Pip Coburn
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    Posted by:Pip Coburn
    Published :2020-01-01T06:15:02+00:00

One thought on “The Change Function: Why Some Technologies Take Off and Others Crash and Burn

  1. Muhammad Khan

    Given that this book is now than 2 years old, and with the pace of technology as we know it, some of the use cases presented are not as relevant as it was when the book was being put together However, the author has put into words, what I would ve thought is obvious, but apparently isn t as obvious because he proves how technology providers have kept missing the boatat change is hard to accept, overall user experience is key to success that technologists, engineers and programmers don t know ev [...]

  2. Paul Chavez

    The basic premise of this book is useful Coburn explains simply why people make changes in the products they use He then explains many positive and negative case studies But the wrap up at the end where he lists a series of questions that an investor might ask someone who is pitching a new product is very useful and his tie in to Alan Cooper and Jef Raskin a couple of my favorites was a very pleasant surprise.

  3. Krzysztof

    Amazing book evaluating why certain ideas make it into a market success and other don t It also introduces an amazing, genuinly customer focused methodology for predicting market success of innovations.

  4. Daniel Milowski

    Great insight into why seemingly sure thing products fail Love this insight To make a change, the pain of making the change must be less than the pain the current state is causing.

  5. Timothy

    A introduction into why some technologies catch on like wildfire, and others don t it s all about the user experience

  6. Leftie Friele

    Great book which provides good insight when working with technology and making products relying on technological changes.

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