Insanely Simple: The Obsession That Drives Apple's Success (2020)

Insanely Simple: The Obsession That Drives Apple's Success Ken Segall Insanely Simple The Obsession That Drives Apple s Success Simplicity isn t just a design principle at Apple it s a valuethat permeates every level of the organization It s what helpedApple recover from near death in to become the most valuablecompany on
  • Title: Insanely Simple: The Obsession That Drives Apple's Success
  • Author: Ken Segall
  • ISBN: 9781591846215
  • Page: 420
  • Format: Paperback
Insanely Simple: The Obsession That Drives Apple's Success Ken Segall Simplicity isn t just a design principle at Apple it s a valuethat permeates every level of the organization It s what helpedApple recover from near death in 1997 to become the most valuablecompany on earth in 2012 As ad agency creative director, Ken Segall played a key rolein Apple s resurrection, helping to create such critical marketingcampaigns as Think Different Simplicity isn t just a design principle at Apple it s a valuethat permeates every level of the organization It s what helpedApple recover from near death in 1997 to become the most valuablecompany on earth in 2012 As ad agency creative director, Ken Segall played a key rolein Apple s resurrection, helping to create such critical marketingcampaigns as Think Different and naming the iMac This book makes you a fly on the wall inside a conference roomwith Steve Jobs, and on the receiving end of his midnight phonecalls You ll understand how his obsession with Simplicity helpedApple perform better and faster, sometimes saving millions in theprocess Segall brings Apple s quest for Simplicity to life usingfascinating and previously untold stories from behind the scenes.Through his insight and wit, you ll discover how companies thatleverage this power can stand out from competitors and individualswho master it can become critical assets to theirorganizations.
Insanely Simple: The Obsession That Drives Apple's Success Ken Segall

  • BEST AZW "Æ Insanely Simple: The Obsession That Drives Apple's Success" || DOWNLOAD (Zip) ✓
    420 Ken Segall
  • thumbnail Title: BEST AZW "Æ Insanely Simple: The Obsession That Drives Apple's Success" || DOWNLOAD (Zip) ✓
    Posted by:Ken Segall
    Published :2020-03-24T20:28:06+00:00

One thought on “Insanely Simple: The Obsession That Drives Apple's Success

  1. Jmswtsn

    Could have used some editing For a book espousing the advantages of Simplicity , it could have used some chopping He basically makes the same point about 15 times before launching into some interesting stories 100 pages of good stuff, 100 pages of fluff.

  2. Peter Labrow

    Of all of the books jumping on the Steve Jobs bandwagon, this is perhaps the one that s most of value.This is perhaps the one management book which has really resonated with me since Don Peppers and Martha Rogers The One To One Future Let s face it, that s not great that was published in 1996.I m old enough to have worked for organisations both large and small as an employee and as an outside supplier It can be frustrating to be working for an organisation that has a core of brilliance but someh [...]

  3. Phil Simon

    Yes, this book is that good It s quite possibly the most important marketing book since Purple Cow Transform Your Business by Being Remarkable by Seth Godin Segall shows us how Apple s maniacal emphasis on simplicity distinguishes it from Microsoft, Dell, HP, Intel, and other tech stalwarts.In an age in which consumers are king, inundating them with features and specs is exactly the wrong approach Rather, as Segall shows, Apple through Steve Jobs and continuing under Tim Cook does the opposite B [...]

  4. Shog Al Maskery

    Honestly, I feel like it s a book that you can benefit a lot from knowing how apple works, but at the same time it was getting a bit boring for me how Apple is the perfect model and how the author was bashing on other brands.

  5. Suzanne

    Interesting and easy to read take on Steve Jobs and Apple from a marketer s perspective However, I found it really distasteful how he criticized and shared negative insider details about his former clients, particularly Dell I felt he broke the consultant s unspoken code of conduct He also shared an anecdote where he let a colleague fail miserably in front of Steve Jobs and, in Segall s own words So I started doing what any brave advertising guy would do I made sure I sat outside the line of fir [...]

  6. Erik

    Like most people who work at the intersection of programming and user experience, I am a big fan of simple Because of this I thought this book would be right up my alley Unfortunately, I was so wrong that I had to put this book down after getting only half way through it My main problem with the book is that this book never really defines, or even seems to have a good understanding of, what the term Simple means In the end this is not a book about simplicity, it is a book about how much the auth [...]

  7. Neven

    This is a quirky and charmingly plain collection of anecdotes about Segall s interactions with Steve Jobs, and, importantly, his takeaway lessons from Apple s success It is, by design, a cherry picked history, but in that it actually succeeds where Walter Isaacson s authorized biography failed Isaacson spent so much time making sure his Steve was well rounded and fairly covered, he forgot to find for lack of searching, it seems any cause for the man s mindblowing career Segall gets to the point [...]

  8. Glamdring

    I DNF this audiobook at 75%As a than 20 years Apple products user I was curious to read listen this book Some parts of it were interesting, unfortunately there was too much uninteresting rambling and the narration was kind of monotonous.

  9. Roy Deseo

    Simple can be harder thancomplex You have to work hard toget your thinking clean to makeit simple But it s worth it in theend, because once you get there,you can move mountains Steve Jobs The book speaks of only one thing, Simplicity But mind you, that simplicity has produced and is currently being observed by a multi billion dollar company, nuff said This book is just a snappy glimpse in Steve s professionalism Recommended for young individuals who aspire in jumping up their level of productivi [...]

  10. Satai

    P edstavte si, e ivot Je e se skl dal pov t inou z ud lost , jako bylo zlo e en f kovn ku a vy chcete napsat evangelium Mytickou bytost nen v Insanely Simple syn tesa e ale minul CEO Apple Na sb rku historek z jeho ivota jich je m lo, na rozbor jednoduchosti chyb cokoli hlub ho ne lid to maj r di jednoduch a jako pokus zmapovat vznik n kter ch produkt kniha stoj za houby, proto e je napsal reklamk a ne n kdo, kdo m p ru iPhone je jednoduch , proto e m jedno tla tko ekn te wow.Knize by prosp la j [...]

  11. Nipun

    If you can look past the unprofessional way Segall rails on other companies, his bizarre pseudo religious way of talking about simplicity and his overly enthusiastic love for Apple even in a book about how great Apple is, Segall comes across as too much of a fanboy , there are some good nuggets here It s primarily a book about marketing but there are some interesting stories about Steve Jobs and how Apple s best marketing campaigns came about.

  12. Timothy Chklovski

    Disappointing book that promotes power of brutally direct communication and simplicity, and then proceeds to go into anecdotes of tiptoeing around Steve s snap judgements, and packaging things so he might like them.Does have a good, clear call for a company knowing what its mission is, and the kind of strength a company can derive from building products that meet its high bar and reinforce its key philosophy.

  13. Prayag Panchwadkar

    Read only if you are an Apple fanboy or have read no other book on Apple Most of the stories in the book are widely known.The writing style has little structure or flow Most of the book follows a Steve did this, steve did that kind of approach.Good only for a few good Apple stories which hadn t been shared previously which you will find if you search for reviews of the book online.

  14. Keith

    I enjoyed this book thoroughly.It s eye opening to see Simplicity so crystallized in processes, products and people Once you grok how nefarious Complexity is, it s difficult to ever again be complacent.

  15. Tom

    Some great stories in here Unfortunately, it often feels like Ken is on the outside looking in Plus the book is poorly organized with stories repeated It would have been better organized chronologically.

  16. Stef

    Not a good book To me Ken Segall seems to just take advantage of the fact that he worked with Jobs and saw him hitting every body with the simple stick Did he learn anything from working with Jobs not clear Did he apply the learning No Have I learned something No.

  17. Amie

    If Ken Segall was really a disciple of Simplicity, this book would be 1 8 its published length Spoiler alert Steve Jobs saved Apple when he triumphantly returned to the helm in 1997.

  18. Jose Antonio Alguacil

    Flojo y pobre Pro una buena recopilaci n de experiencias de Steve Jobs y su agencia.No vale nada salvo por ver como trabajaba en algunos aspectos este tipo

  19. Tanuja

    Almost seems like an eulogy to Steve Jobs Other than some juicy insights into Apple s marketing and work ethic, the rest is simply repetitive.

  20. Christa Pusateri

    Interesting stories behind the iconic Apple advertising campaigns combined with some great advice on how to stay focused on the simple, even when it s not easy.

  21. Alexander Hutchison

    At the very beginning of the book I was quite intrigued but after the first three chapters, or so, I got bored and I stayed bored until the very end Although it was had great story and idea it definitely got a little repetitive I enjoyed the various stories about Steve Jobs and Apple but I found that they became the same stories every few chapters I also really liked the idea of simplicity and everything there is about it I fully agree with the comparisons of Apple to other companies, based on s [...]

  22. Kyle Johannes

    It took me a while to read this book Party because of how different the content was from the fast paced fiction I normally read But also because unlike its title the book really isn t that simple The overall content was good and I found the personal stories the author had with Steve and other facets of Apple very interesting to read But even with that it also had a lot of fluff and repetitive themes that were very difficult to get through Overall glad I read it, but should have been half the len [...]

  23. Liang Gang Yu

    Simplicity is the obvious beauty of all Apple s product Simplicity is credited tremendously to Apple success But focusing on a principle of simplicity alone is not enough It is Steve Jobs obsession to Simplicity, which shaped Apple s enterprise culture from meetings to decision making besides product design, that leads to the transformational success of Steve Jobs Apple.Isn t there the trace of healthy dose of obsession of something that leads to every break through of human kind

  24. Dmitry Rasnovsky

    it would be better if the author wrote about these ideas of simplicity and how to bring them to life in big companies like Apple, but the author spent too many pages describing how Apple is awesome thanks, we know it and Chiat Day thanks, I did not know about this agency before

  25. Ruben Dario Avila Home

    Excelente libro, uno de mis favoritos Demuestra como Apple por medio de la sencillez y la simplicidad logr un excito arrollador con cada uno de sus productos.Libro recomendado para todo Apple Fan Boy, y personas que les gusta la marca de la manzana.

  26. Laura Briggs

    a book about the beauty and power of simplicity Apple fascinates me and I like to learn all that I can about it s inner workings This book had lots of great Jobs stories too Really enjoyed the read and have some principles i m taking away to apply in my work.

  27. Barnard Madsen

    One of the most influential books in my law practice Built a presentation on visual advocacy for other lawyers around many of the concepts in this book Simplicity is the ultimate sophistication Da Vinci.

  28. Akshay Bakshi

    Chiat Day director Ken Segall shares his stories about Steve Jobs, Apple and his interpretation of how they fit into his theory of Simplicity Don t expect scientific rigour and you ll like the fun anecdotes and lessons

Leave a Reply

Your email address will not be published. Required fields are marked *