Don't Call It That: A Naming Workbook (2020)

Don't Call It That: A Naming Workbook Eli Altman Don t Call It That A Naming Workbook There s a book for naming companies and products This is it Don t Call It That is a step by step workbook that will guide you through the naming process A Hundred Monkeys Creative Director Eli Altman
  • Title: Don't Call It That: A Naming Workbook
  • Author: Eli Altman
  • ISBN: -
  • Page: 315
  • Format: Kindle Edition
Don't Call It That: A Naming Workbook Eli Altman There s a book for naming companies and products This is it Don t Call It That is a step by step workbook that will guide you through the naming process A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand The book is like that friend who isn t afraid to tell youThere s a book for naming companies and products This is it Don t Call It That is a step by step workbook that will guide you through the naming process A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand The book is like that friend who isn t afraid to tell you what you need to hear It ll help you understand what s at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs.How do you find a name that s available How do you find a name that grabs people s attention How do you tell the difference between a good name and a bad name How do you test names in the real world How do you find a name that elevates you above the competitionDon t Call It That will set you straight.
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One thought on “Don't Call It That: A Naming Workbook

  1. John

    a solid guide for the eager entrepreneur to check ideas against with some very actionable advice in the second half of the book not much meat here for media professionals on the whole i wish i d been able to read it on slideshare for free big fonts enough pages for a book i don t feel good about having paid new retail for it, but for someone who is starting a company and needs help naming, this would be a worthwhile read and mini workshop.

  2. Thinh Nguyen

    Not a book you want to read if you are looking for inspirations or case studies This is a workbook so if you are ready to come up with names for your businesses, products, services then this book will provide a quick process and practical tips.

  3. Davezilla

    Excellent, quick readWhile this book is in opposition to many other branding books, its because it s based on a common sense approach For example, many naming books freak out over ensuring you get the dotcom This book does not and rightfully points out that if people are interested, they ll find you True But this one if you need an intro or a quick primer, and if you re an old school brander that doesn t get digital, buy this book and memorize it.

  4. Jesse Jones

    Practical book on product brand naming written by the principal of One Hundred Monkeys If you can t afford to hire a naming agency, you wouldn t wrong by reading using this book.

  5. Andy Fitz

    Loved the attitude and insight.No dry rhetoric and no pandering to convention.This book is brutally honest and absolutely useful.

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