Semiotic Investigations: Towards an Effective Semiotics (2020)

Semiotic Investigations: Towards an Effective Semiotics Alec McHoul Semiotic Investigations Towards an Effective Semiotics In Semiotic Investigations Alec McHoul develops a theory of meaning that he calls effective semiotics a theory that investigates the ways in which signs have meaning by virtue of their actual uses As
  • Title: Semiotic Investigations: Towards an Effective Semiotics
  • Author: Alec McHoul
  • ISBN: 9780803231917
  • Page: 446
  • Format: Hardcover
Semiotic Investigations: Towards an Effective Semiotics Alec McHoul In Semiotic Investigations, Alec McHoul develops a theory of meaning that he calls effective semiotics a theory that investigates the ways in which signs have meaning by virtue of their actual uses As McHoul notes, these uses take place in a number of media, the most important of which is the medium of history so important, in fact, that it catches up all the otheIn Semiotic Investigations, Alec McHoul develops a theory of meaning that he calls effective semiotics a theory that investigates the ways in which signs have meaning by virtue of their actual uses As McHoul notes, these uses take place in a number of media, the most important of which is the medium of history so important, in fact, that it catches up all the other possible media of semiosis, including everyday life and language, fiction, film, talk, art, mathematics, and photography McHoul expounds his theory of effective semiotics of meaning as use in a series of provocative chapters on diverse topics He begins by examining the relations between semiotics and history and between semiotics and specific communities He elaborates on the nature of these relations by demonstrating the effective semiotics of a particular photograph from the 1880s, episodes from the film Singin in the Rain and the Batman comics, literary works, children s primers, popular accounts of science, and many other objects, artifacts, and experiences Semiotic Investigations advances its own comprehensive theory of signs while ably examining works by such distinguished philosophers and theorists as Nietzsche, Wittgenstein, Derrida, Foucault, Habermas, Lyotard, Kuhn, and others Yet the book is also down to earth and clearly written, with an eye towards a startling range of ordinary and uncommon experiences It will be required reading for linguists, philosophers, semioticians, anthropologists, literary theorists, and students of cultural studies Alec McHoul is an associate professor and chair of communication studies at Murdoch University, Perth, Western Australia He is the author of Telling How Texts Talk Essays on Reading and Ethnomethodology and coauthor, with David Wills, of Writing Pynchon Strategies in Fictional Analysis.
Semiotic Investigations: Towards an Effective Semiotics Alec McHoul

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    Published :2020-04-20T01:35:15+00:00

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