Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (2020)

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Eddie Yoon Superconsumers A Simple Speedy and Sustainable Path to Superior Growth Pork dorks Craftsters American Girl fans Despite their different tastes these eclectic diehards have a lot in common they re obsessed about a specific brand product or category They pursue their pa
  • Title: Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
  • Author: Eddie Yoon
  • ISBN: 9781633692077
  • Page: 171
  • Format: Hardcover
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Eddie Yoon Pork dorks Craftsters American Girl fans Despite their different tastes, these eclectic diehards have a lot in common they re obsessed about a specific brand, product, or category They pursue their passions with fervor, and they re extremely knowledgeable about the things they love They aren t average consumers they re superconsumers.Although small in number, supercoPork dorks Craftsters American Girl fans Despite their different tastes, these eclectic diehards have a lot in common they re obsessed about a specific brand, product, or category They pursue their passions with fervor, and they re extremely knowledgeable about the things they love They aren t average consumers they re superconsumers.Although small in number, superconsumers can have an outsized impact on a company s bottom line Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they re usually willing to spend considerably than the average consumer And because they re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve sustainable growth he ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs Along the way, he ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they re willing to spend so much than other consumers.Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Eddie Yoon

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One thought on “Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

  1. Vipul Murarka

    Thanks to Harvard Business Review Press and Netgallery, I got the advanced reader copy of this book I would like to applaud the prompt revert of HBR Press when my e copy of the book wasnt opening properly and they were swift in providing the fresh version within hours If one has attended Business School, he she will be aware of Pareto Principle which states that about 80% of the sales of a product come from 20% of the consumers Eddie Yoon s Superconsumers is based on this concept that that not o [...]

  2. David McClendon, Sr

    If you are interested in a different approach to growing your brand, Superconsumers A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon may just be the tool you need Yoon gives his readers some real world examples of how trends can be leveraged to optimize sales We have had different experiences in the adult beverage industry that lead us to doubt some of the data Yoon cites in Superconsumers While working at two different convenience stores in Texas, we discovered that the a [...]

  3. Ruslan Zaydullin

    Nice book with 1 idea and many supporting casesThe book provides a simple framework for customer segmentation and cooresponding marketing techniques with focus on superconsumers The idea and logic are good, though basic and intuitive, but large number of analyzef cases make your understanding much deeper Recommend

  4. Darren

    Everybody wants growth and profit for their business, especially from loyal and devoted customers who may be your best advocates to give all that free marketing and extra eventual sales in addition to their own, frequent purchases Superconsumers, in other words, and this book seeks to show how to attract this magical customer group, which can exist for every possible product or service category in every country even for white socks The author says that whilst superconsumers are small in number m [...]

  5. Mukesh Gupta

    It is no surprise to any of us to realise that there always exists a certain set of customers or consumers for our products or services who are emotional and vocal about our products and services and hence drive significant amount of business for us What this book does is to define these customers and help us find a way to use their passion and creativity for the product category to drive significant growth in revenues, profitability and innovation THis is a must read book if you are in the cons [...]

  6. Deidre

    This was a fast read and a good overview of fan centered marketing Yoon makes a lot of good points about how finding and marketing to your superconsumers makes the most sense Yoon s examples include Keurig and Netflix The book is primarily aimed at those in the business of selling consumer goods but it has wider applications to some extent The part of the book that could have used exploration in my opinion is the art of finding superconsumers but overall this is a decent exploration of an impor [...]

  7. Kwang Wei Long

    This book will be catered towards retail or services business.I personally find the concept of the idea is feasible but the data provided do not seem thorough.Also, i feel that the concepts discussed in the books are pretty weak as well.Case Studies by customer uses fake name which does not bring credibility to the concept.Overall, this book is a meh

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