The Art of Cause Marketing (2020)

The Art of Cause Marketing Richard Earle The Art of Cause Marketing Explains how to strategize and develop a successful public service advertising campaign This book includes information on the typical targets of cause ads and the effectiveness of different media It o
  • Title: The Art of Cause Marketing
  • Author: Richard Earle
  • ISBN: 9780071387026
  • Page: 300
  • Format: Paperback
The Art of Cause Marketing Richard Earle Explains how to strategize and develop a successful public service advertising campaign This book includes information on the typical targets of cause ads and the effectiveness of different media It offers research, testing and measuring effectiveness It features case studies, and storyboards that illustrate cause marketing in action.
The Art of Cause Marketing Richard Earle

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    300 Richard Earle
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    Posted by:Richard Earle
    Published :2020-04-04T14:22:13+00:00

One thought on “The Art of Cause Marketing

  1. Sybil

    Unfortunately, this book is antiquated by the author s inexperience in internet marketing There were some good insights into TV PSA s, but since there isn t funding for PSA s any the book discusses the 1996 legislation that reduced PSA funding to nill I am left asking myself where I might stumble across the few million needed to fund TV advertisements There is of course the Ad Council, which is funded from corporate donations and makes no excuses about denying advertisers who might have an anti [...]

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