The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them (2020)

The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them David Mattson The Sandler Rules Forty Nine Timeless Selling Principles and How to Apply Them When salespeople know the rules they get results All prospects lie all the time Never ask for the order Get an I O U for everything you do Don t spill your candy in the lobby Until now these unique
  • Title: The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them
  • Author: David Mattson
  • ISBN: 9780982255483
  • Page: 415
  • Format: Hardcover
The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them David Mattson When salespeople know the rules, they get results All prospects lie, all the time Never ask for the order Get an I.O.U for everything you do Don t spill your candy in the lobby.Until now, these unique rules and 45 were given out only to Sandler Trainingsm clients in special seminars and private coaching After three decades of proven success, the secrets are ouWhen salespeople know the rules, they get results All prospects lie, all the time Never ask for the order Get an I.O.U for everything you do Don t spill your candy in the lobby.Until now, these unique rules and 45 were given out only to Sandler Trainingsm clients in special seminars and private coaching After three decades of proven success, the secrets are out in The Sandler Rules.Using Eric Berne s Transactional Analysis, Mr Sandler devised a selling system and distilled 49 unforgettable rules that are frank, sometimes fun and always easy to put to use Sandler Training CEO David Mattson, co author of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real world tactics for successful prospecting, qualifying, deal making, closing and referral generation.
The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them David Mattson

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One thought on “The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them

  1. Calin

    I have been familiar with the Sandler Methodology and Rules for than a couple of years so naturally, I was looking forward to reading this book If you talk about the book only, it s quite light and it felt like a list of rules than a book I was expecting insights and details on each rule rather than 2 3 pages on each rule plus an exercises task The exercises task are good and involve a lot of self reflecting.Overall I gave it 4 for the bigger picture in which this book fits in but again, as a [...]

  2. Oliver English

    Easy to read, short actionable chapters, filled with super good advice.A must for any sales people or anyone selling their own services.

  3. Tracy Antol

    There are sections of the book that I got a lot out of but others that just left me cold Perhaps I need to read the published date but I felt like the Columbo reference was a little dated I get the idea of asking questions in an unassuming way but I don t think you need to appear as a bumbling fool to get it This probably works for some I should try it but I fear it may come off insincere for me.Of COURSE the book opens and closes with a DISCLAIMER In order to get the most out of this book you s [...]

  4. David Mrozek

    For every seasoned sales professional out there, this is a must read Not because it introduces any new ideas or any new methods, but because it presents in a way that just plain makes sense Most of us have been in the situation where we walked out of a prospects office and said to ourselves Got it How surprised we were to find out the prospect took our recommendations, gave them to his current provider, and never returned a call In short, we got rolled The thing this book does is makes you aware [...]

  5. Terry Koressel

    This book originally got my attention when I learned that David Sandler developed his rules for effective selling on transactional analysis I m Ok You re Ok I was introduced to transactional analysis early in my career as a business manager and it has a profoundly positive impact on me A selling methodology based on transactional analysis was intriguing The book was decent.David Sandler s rules are thought provoking, organized and practical On the other hand, I did not feel that the approach was [...]

  6. Kelly Harman

    This is a must read for everyone interested in a career in sales When I first attended Sandler Sales Training, I was one of the worst performers in the company One quarter after completing the course I was in the top five, and remained for my entire sales career.I have given this book to many young college grads who were starting their career in sales Without exception, every single one of them came back to thank me profusely for the gift The book has had a profound impact yet each of its tenant [...]

  7. Richard Gowan

    If I could add another star, I would This book is THAT great This is one of the three books I find myself picking up from time to time and re reading sections of A lot of Sales like life is creating good habits, and by following the Rules David Sandler lays out, you will find your efforts are rewarded with greater frequency as your good habits develop I can t say enough good things about this book it ought to be issued to every high school student in America.

  8. Ben Cole

    David Sandler selling principles are timeless The buyer seller dance is worthy of study if you are at all involved in the sales world This book handles the job of applying these principles extremely well It is the type of book that you keep near your desk at all times I find like I imagine all salespeople do from time to time that I can get complacent in my sales techniques and this book brings me back to a carefully thought out strategy for myself and my customers.

  9. Jake

    A must read for any professional salesperson, and a concise refresher to anyone familiar with employing the Sandler system No other sales book packs as much valuable knowledge in a single volume Most actually include very little useful information But each of the Sandler rules are absolute gold for the sales professional looking to stay at the top of their game.

  10. Joshua

    very insightful content More than just the sales book Like the man who give it to me, Joe Marr, the book really doesn t teach you about selling but it teaches you about how to best sell yourself.

  11. Leonardo Campos-moya

    Great book Everyone involved with some sort of human interaction i.e sales, project management, personnel management should read this.

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